Brand development for
women entrepreneurs
As women entrepreneurs, our businesses are extensions of our core beliefs. When our marketing and communications align with these values and our unique expertise, our brands resonate deeply with us and those we serve.
As a brand communication agency, Emanate works to help you define your authentic brand voice and story so you can communicate it clearly, confidently, and consistently.
Gain
Clarity
Resonate
Deeply
Launch with
Confidence
What to expect
Our brand discovery and development process is an empathetic journey to uncover your unique and authentic brand voice, stemming from your expertise, core beliefs, and how others value your work.
The final result is a guidepost for the core attributes and feelings that represent your work, as well as a clear brand narrative that helps your marketing and communications feel meaningful, not mechanical.
Defining your why and core beliefs
Understanding your audience, and how they value
Uncovering your authentic brand attributes and feelings
Developing a clear narrative for your organization
Brand story recommendations for your communications and marketing channels
Time & Logistics
At Emanate, we value the opportunity to connect deeply with your work and your audience in order to help you better understand and own the unique gifts you provide through your work.
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Let’s take a deep dive into your core beliefs, values and vision for your work and who you aim to reach.
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We conduct research to understand how your work and contributions are valued.
We can often be practical in how we think about our brand. Audience research provides deep and insightful perspective.
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We develop your brand identity audit and analysis. This includes developing a messaging narrative that can be used for your website and other important brand communication assets.
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It’s time for you to review and for us to work together to ensure your brand audit and recommendations look and feel authentic for you.
FAQs
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Brand communications encompass the channels and voice you use to communicate the unique value proposition of your business or organization. It incorporates your expertise, beliefs, feelings, attributes, as well as how you’re valued in the marketplace.
When you think about your brand, think about the full experience you want your audience to have with your organization.
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A brand communication strategy is an integrated approach to how and where you communicate about your brand and brand values.
As entrepreneurs, we need to be intentional with our time and budget. An effective brand communications strategy looks at where your audiences are, as well as where you’re comfortable, to help define your brand voice and the channels you use for sharing your wisdom and expertise.
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Brand marketing represents all of your branded or owned channels and activities. Through these channels, we build your brand story. While traditional marketing is focused on actively selling or promoting your business and offerings, brand marketing tells a story.
For example, your website is one of your core brand assets. You want people to have a certain experience with your brand through your words, colors, and other imagery you use on your site.
Those same intentional attributes and feelings should be represented in your other communications and marketing, whether that’s simply an email to your audience, a series of blog posts, or ongoing social media content.
It should all look and feel like it’s coming from one source — and that your authentic voice is shining through.
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- Videos
- Podcast
- Case studies
- Research
- Events
When is it important to invest in your brand?
You know you need to invest in your brand communications when:
You’re launching your business or organization and want to create an authentic experience for your audience
You’ve been in business but find yourself changing — or feeling disconnected from — your voice, tone, or story around your work
Developing your brand allows you to connect and deeply resonate with your work.
In turn, your audience will as well.
“ Carly listened for what I didn't even know was there yet. She helped me discern what I really wanted to say and then helped me say it. I felt like I got a coach and communications expert all rolled into one. Carly is generous with her time and resources and is all about women solopreneurs succeeding in what they love to do. She is a total pleasure to work with too! ”
Mikaela Seligman, Lumin/Us Leadership
